Attention, then a system · Hampton Roads, VA
Lead generation that a CRM can hold
There are a handful of methods that actually produce attention. We make you aware of them, install the ones that fit, and hand the leads to a CRM that will not drop them.
Through Head Start CRM we run ads across Google, Meta, and LinkedIn; stand up affiliate programs; install chat and booking; and do the unglamorous SEO work (keywords, on-page, technical, local).
Content is not a hobby: monthly social planning, SEO blogging, and short-form video are how a site like this one keeps compounding. If you already have traffic and no follow-up, we start with the CRM. If you have neither, we start with the offer and the page.
Who it is for
Businesses with a clear offer that need more of the right people to see it, and businesses that already have traffic but are losing leads to slow or missing follow-up.
What is included
Depending on the offer: paid ads on Google, Meta, and LinkedIn; SEO covering keywords, on-page, technical, and local; affiliate programs; chat and booking; and monthly content such as social planning, SEO blogging, and short-form video. Every lead lands in Head Start CRM, in the same pipeline your consultant already uses, with reporting you can read.
How it works
First we check the foundation. If the offer or the landing page is not clear, we start there. If you have traffic and no follow-up, we set up the CRM before spending on ads. Then we pick the channels that fit the offer and the budget, launch, and review results with you so the spend goes where it is working. A website that can take a booking or a card makes every channel work harder.
Read more: four lead generation myths, debunked and what a lead source is and how to track it.
Questions about lead generation
- Do you run ads before the follow-up exists?
- No. If you have traffic and no CRM, we start with the pipeline. If you have neither, we start with the offer and the page. Ads, SEO, affiliates, and chat are picked for the offer — not the trend.
- Which channel should I start with?
- It depends on the offer and who buys it. A local service business may start with local SEO, while a B2B offer may lean on LinkedIn. We pick channels for the offer, not the trend.
- Do you do SEO for local businesses?
- Yes. Keyword, on-page, technical, and local SEO are all part of this desk.
- How will I know if it is working?
- Leads land in your CRM pipeline, so you can see where each one came from. Reporting is written so you can read it without a decoder ring.
Let’s have a conversation
Say hello.
Submit once. You are assigned a consultant as your direct contact — email, text, or call a human. Mon–Sat 10:00am – 6:00pm.